Tips To Use Google+ Effectively - Online Rookies

The Following is a Guest Post From Grace Beckett

Google+ is rapidly growing to be an essential part of online marketing. It will soon be an effective social media strategy by majority of the businesses. Google+ is playing a major role in search engine optimization today and boasts of around 240 million users globally. The number is growing quickly and it will very soon become a powerful marketing tool.

Here are a few tips on how Google+ could be used effectively to maximize SEO:

Have as many keywords and relevant links as possible on the ?About? Page

The ?About? page plays a very important role in providing an overview of what your business does. Provide links to specific pages and services from there. This will help redirect prospective clients to the relevant and most important pages of your website.

This page is also important to maintain a balance of the SEO friendly keywords. Use words which searchers would be keen to know about in your company. Google+ also lets you use bullets in the description. This helps to create a list that could be easily comprehended. Linking these to specific pages in your website provides greater visibility.

Use Google+ events to connect with people

The recently launched ?Events feature? lets Google+ users to send invitations, which are customized, to everyone. The invitation can also be sent to people who aren?t on Google+. This feature beautifully syncs with the invitees calendars and will show after they?ve confirmed the invitation. This helps to identify and maintain a list of the interested customers whom you could engage with for your event.

In addition to this, it would also keep a track of the events you would be attending or hosting. The feature ?Party Mode? in Google+ enables pictures to be uploaded instantly. This helps in providing a real time environment for a photo journal to be maintained in a secure place.

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Post regularly for optimum search results

The Social Search results by Google+ will rank posts higher in the feeds when they have a strong social presence. Include keywords in your posts to ?increase the chance your posts will show up in the search results.

The Google search algorithm involves pulling out personalized search results from your Google+ activity. Posts that are relevant to specific topics and are based on your business content are bound to show up in far more search results.

Setting up Authorship with Google

Google is extensively making use of the benefits of SEO to lure the webmasters and bloggers around to join Google+. Google Authorship will authenticate your information and recognize your site?s content as being more trustworthy and higher quality.

To set up an Authorship with Google, you just have to use your Google+ profile to identify yourself to Google and then link back to it from the content. Google Authorship also provides the feature of your picture showing up besides your posts in the search results. This almost guarantees more clicks and greater visibility.

Hunt for relevant users and conversations

Look for Google+?platforms and communities that provide relevant discussions to your business. You can also increase value by adding personally identifying information. Your engagement in your personal pages as well in public forums helps improve visibility.

Grace is one of Godot Media?s ?blog writers. Her interests lie in writing about internet marketing and SEO. Godot Media provides a wide range of writing services including? cv writing service.

Kalen Smith is the Founder of Online Rookies and Engineer-a-Business. He holds degrees in mechanical engineering and an MBA. However, his true passion has always been IT and Internet marketing. You can find him on Twitter at Engineerbiz.

Source: http://onlinerookies.com/internet-marketing/social-media-marketing/tips-to-use-google-effectively/

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